More and more local businesses want to create a stronger online presence and get better rankings in search engines. If you want to rank in search results for certain keywords, you need to get quality incoming links from local websites. For maximum SEO results, your link building strategy should focus on local business directories, specialized business directories, and social media.
The first step in promoting your local business on the Internet is optimizing your website for local search. Add your contact details and a brief description of your business on your company’s website. Include your street address, city and country at the bottom of all pages of your site. Tell your customers about your products and services.
Create a blog on your website and add relevant content. Include keywords related to your business. Add a contact page to interact with your potential customers. Encourage them to leave feedback and write product reviews.
If you own an e-commerce store, you can request a link from a manufacturer that you do business with. You should also contact the local chamber of commerce and ask for a link to your website. If you are a service provider, look for local charter organizations in your niche. Advertise your products and services on related blogs. Some of these websites sell advertising space for related services. For example, if you sell pet accessories, look for blogs directed at pet owners.
Join local business organizations and activity groups. Some of these companies have high ranking websites where you can buy ad space or publish articles related to your business. Add them to your list to send press releases. Contact your local newspaper and advertise your company. They are always looking for local businesses to highlight.
Another great way to get backlinks to your website is by writing interesting press releases that can be published by local and national news outlets. You can offer discounts or prizes through press releases. If you have a story that you think is of interest to your community, contact a reporter. This strategy will bring local recognition to your company.
Many business owners now sponsor local events. Partnering with a local charity can help you advertise your brand more effectively and get several backlinks to your website. You can also organize contests and promote them through your blogging efforts. Ask participants to link back to your site. Announce the results through your social media profile.