This time of the year, most of you must be grappling with the dilemma called “What Next?” No wonder, with the host of career options thrown open in front of you, combined by the pressures from peer and family, it has made you more confused and indecisive.
I am here to talk to you about a career option that rightly fits into the scenario and needless to mention, it shall also be liked by your interest buds. The reason is simple; it involves two things that have become part and parcel of your life: i.e. Internet and Mobile.
Ever wondered, who posts the brand messages on the Facebook or the Twitter every day. Ever wondered who forms and manages Websites like Sunsilk Gang of Girls or Lipton Challenge – World’s Largest Puzzle. Ever felt curious to know who puts the sponsored links whenever you search for something on Google.
They are all Digital marketing / media professionals who work together to bring the brand in contact with the digital clan (i.e. you) in various forms.
OK so now you must be wondering “Why Digital Media, what is it all about etc.?” So let us answer your questions one on one:
The ‘What Why’ of Digital Media as a Career Option:
What is Digital Media all about?
Digital Media refers to electronic media. For us we need to keep 2 things in mind: Internet Mobile.
Digital Marketing is the business of promoting products or services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
So why should you choose it as a career option?
Even when the world is slowing down, Digital Media is running at a much faster pace each day. In fact, with more and more organizations opting for digital media campaigns, the media is growing by leaps and bounds. With this, is growing the number of agencies that are offering 360U services under digital domain. And this in turn is opening up multiple job avenues.
However, with each day it is becoming more complex and hence a thorough understanding of what, why, when, where and how of it shall empower the digital media professionals to come up with innovative ideas, thereby, breaking through the clutter.
Digital media is an apt career option for the young and enthusiastic tech savvy generation (you again). It is this young generation that accesses the digital media the most, and spends majority of its time understanding the digital parlance, finding out newer and fresher ways to communicate and connect.
Hence, as this media is still evolving, it provides immense opportunities to you to prove your mettle. All your entrepreneurial skills can be tried, tested and nurtured here. However, the media being complex, a course in digital marketing / media as a specialized domain shall help aspirants to hone the requisite skills to deliver path-breaking solutions.
So, what exactly does a digital media professional do?
To begin with a digital media professional has wide …