The ‘What & Why’ of Digital Media As a Career Option

This time of the year, most of you must be grappling with the dilemma called “What Next?” No wonder, with the host of career options thrown open in front of you, combined by the pressures from peer and family, it has made you more confused and indecisive.

I am here to talk to you about a career option that rightly fits into the scenario and needless to mention, it shall also be liked by your interest buds. The reason is simple; it involves two things that have become part and parcel of your life: i.e. Internet and Mobile.

Ever wondered, who posts the brand messages on the Facebook or the Twitter every day. Ever wondered who forms and manages Websites like Sunsilk Gang of Girls or Lipton Challenge – World’s Largest Puzzle. Ever felt curious to know who puts the sponsored links whenever you search for something on Google.

They are all Digital marketing / media professionals who work together to bring the brand in contact with the digital clan (i.e. you) in various forms.

OK so now you must be wondering “Why Digital Media, what is it all about etc.?” So let us answer your questions one on one:

The ‘What Why’ of Digital Media as a Career Option:

What is Digital Media all about?

Digital Media refers to electronic media. For us we need to keep 2 things in mind: Internet Mobile.

Digital Marketing is the business of promoting products or services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

So why should you choose it as a career option?

Even when the world is slowing down, Digital Media is running at a much faster pace each day. In fact, with more and more organizations opting for digital media campaigns, the media is growing by leaps and bounds. With this, is growing the number of agencies that are offering 360U services under digital domain. And this in turn is opening up multiple job avenues.

However, with each day it is becoming more complex and hence a thorough understanding of what, why, when, where and how of it shall empower the digital media professionals to come up with innovative ideas, thereby, breaking through the clutter.

Digital media is an apt career option for the young and enthusiastic tech savvy generation (you again). It is this young generation that accesses the digital media the most, and spends majority of its time understanding the digital parlance, finding out newer and fresher ways to communicate and connect.

Hence, as this media is still evolving, it provides immense opportunities to you to prove your mettle. All your entrepreneurial skills can be tried, tested and nurtured here. However, the media being complex, a course in digital marketing / media as a specialized domain shall help aspirants to hone the requisite skills to deliver path-breaking solutions.

So, what exactly does a digital media professional do?

Various Things.

To begin with a digital media professional has wide …

Grow Your Ability To Gain Wealth In Business

Grow Your Ability To Gain Wealth In Business

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Right Motives For Business

We have all discovered that a compelling vision and highly functional mission statement will launch a successful business. Our motivation for performing business has many facets. As business owners, we desire to develop creative solutions to meet the needs of our specific market. That is a noble pursuit! We must also grasp the crucial concept that we need to make money, and lots of it, to grow a successful business.

Growing our ability to gain wealth in business is an extremely noble facet of our driving motivation to succeed in business. Without cashflow, reserves, investments, profitability, resources, etc. our businesses can not function, not to mention, thrive, expand, multiply, or fulfill the needs of an escalating global market and population. In short, it is “good” for us to aim to make loads of money in business!

5 Principles For Gaining Wealth in Business

Business growth can be an elusive target for many entrepreneurs, especially if cash is lacking. Wealth creation proponents express the need for growth in two areas, the heart and the head. We need to believe that wealth is easy to possess and secondly, we need practical ideas, information and keys to corral money and herd it into our accounts.

The following principles address heart and head areas which dictate wealth creation in business.

1. Consistent Business Inspiration & Information

Entrepreneurial insight, management, team building, leadership, organizational systems, direction, etc. are common words mentioned in market place vocabulary. To expand our bottom line in business we must first expand our wealth vision and mentality. Readers are leader’s because they ingest knowledge at a rapid rate; as their business vocabulary is expanded so is their capacity for gaining wealth. Book reviews point us to the best books in the least possible time so we can have the right inspiration and information fast!

2. Consistent Business Success & Solutions

Success breeds confidence and a winning environment. A healthy business is a wealthy business. A healthy business growth environment will release owners, managers, and employees to produce creative answers and innovative solutions to accelerate growth further. Health promotes greater productivity and progress in a business. Simple, practical success ideas will ignite passion and provide tools for workers to create and build!

3. Consistent Business Money & Marketing

Understanding the sociological and psychological aspects of specific markets will connect products and services with customers and clients. Making money in business is governed by a simple formula: Serve the customer with what they want & your business gets what it wants! Consistent, up to date marketing reports will give advice and access to the hearts and heads of the communities our businesses serve, to increase transactions.

4. Consistent Business Questions & Answers

Millions of business professionals, globally, have experienced previously untold challenges and have success stories of how they overcame! As we find ourselves in the midst of unknown waters in various stages of business growth, wouldn’t it be wonderful to have a lifesaver throw us a …

Hardware and Building Supplies Retailing Industry in Australia

Hardware and Building Supplies Retailing Industry in AustraliaThe Hardware and Building Supplies Retailing Industry in Australia has experienced moderate growth in the past 5 years. The trend is expected to continue at a rate of 2.7% through 2019, reaching an estimated $21.6 Billion. IBISWorld market research reports that significant changes in large big-box operations entering and leaving the industry as major players has caused structural changes to the industry. Competition has involved to promoting hardware and building supplies.

With the slowdown in the real estate sector, homeowners are turning in greater numbers opting for do-it-yourself projects rather the purchasing new homes. Individual owners tend to enjoy online sales and have sparked online sales causing an explosion of online sales and DIY projects. Industry leaders have turned to promoting these highly profitable trending projects. Sales have skyrocketed for tools, supplies and materials. Companies like Ambler Direct are one of many Australian companies working to earn your business, meeting your needs with the highest quality customer care. They service all areas of the industry, including DIY projects.

According to the Australian Government business sector, businesses in this industry sell hardware, timber and building products, including tools, bathroom and kitchen accessories, paint and garden supplies. Statistics show that the average cost per item sold is 88%. Product cost is an average of 62%, labor costs of 14%, 6% for property rent or acquisition with the balance for transportation, advertising and other costs. Smaller business pay slightly more on average with larger big box stores trying to use their purchase strength to reduce costs slightly.

Experts report that owner households undertaking new DIY home improvement renovations and repairs have benefited the industry but predict this trend will cause a further slowdown in new building projects affecting the industry bottom line. Higher competition among wholesalers and retailers is likely to further lower profitability. Lower profitability will affect government tax coffers causing officials to seek methods to increase profitability of this industry overall in the future.

The advent of the rising number of DIY improvement projects is expected to increase labor costs and capital improvement costs for retailers. The need for more shelving for individual customers compared to supplying larger contractors will require more expenditure for physical shelving and space expansion plus increases in the number of carts and baskets, these may appear insignificant expenses but can add up to 10¢ increase in costs per item. More shoppers at already labor-intensive supply stores increases the need for more employees. The retail hardware industry is labor intensive requiring pointing customers to products and having knowledgeable employees to explain products and their operation. Online sales require more pickers, packers, shippers and the cost of packaging materials.

Growth in sales of hardware, tools and equipment, power tools, plumbing supplies, paint and paint supplies, lighting fixtures, bathroom and kitchen remodeling, flooring, window and door replacements, garden and outdoor products, tapes and adhesives, lumber and building materials and countless other inventory must be diligently tracked and replaced timely. Non-moving items need to be sold and popular items …

How to Choose the Best Health Insurance

How to Choose the Best Health Insurance

It is quite a common sight to see people indulge in discussions regarding how prices of things have shot up. These discussions start from something relatively small and can go up to more expensive items. For an instance, one would start with the growing prices of groceries and it can end up with prices of a car. Amidst all of this, one must not forget a crucial aspect of life that has seen the price rise, healthcare.

Over the last few years, double-digit inflation has ensured that medical expenses have gone up steadily. This begs a very simple and basic question, is there a way to tackle such situations? There sure is and it is called health insurance.

A health insurance plan online is an agreement between you and an insurer. According to the agreement a policyholder must pay a premium on a regular basis and in return, the insurer offers cover against medical expenses. Since these agreements are an annual affair, you can always stay ahead of the inflation by opting for a higher sum insured.

Here are a few reasons why one must add the best health insurance to their financial portfolio.

  • A health insurance acts as a shield protecting you against the ever-rising healthcare costs.
  • Individuals who do not have a cover are less likely to get better healthcare. As hospitals might feel that you won’t be able to pay for the expenses.
  • The best health insurance plans ensure that their policy holders undergo regular medical checkups, thereby reducing the probability of risks.
  • Lastly, a health plan ensures that any unforeseen medical condition cannot unsettle you or your family financially.

Recognizing the Best Health Insurance

To recognize the best health insurance plan, one must pit it against some standard parameters. If it comes out on the top of it, you must surely consider it or even buy the same. The following are some of the parameters that will help you decide the same.

  • Price Bracket

There is only so much that a person can dedicate towards certain activities or investments. Thus, your budget plays a crucial role in deciding which plan you can buy. However, buying a plan with the lowest premium might not be the best decision as well.

  • Add New Members

A health plan must be flexible enough to let you add new members or additional members. Such flexibility can come in handy if you have a new addition to the family. Look for a policy that offers the same.

  • Family Members

If you are someone who is looking for a family floater plan, look for the people whom you can add to the plan. Some insurers let you add your spouse and children with relative ease while others let you add dependent parents easily. Depending on your needs, you can pick up a plan.

  • Settlement Process

The whole intent of buying a health insurance plan is to use it at the time of need. If the settlement process of a plan is complicated or …

How To Negotiate Well being Positive aspects

Corporate Wellness ProgramsCorporate wellness does not have to solely consist of health scans, health club memberships and reimbursements. Wellness promotion tips do not have to be limited to eating plan and physical activity they may well cover tension management techniques as well. Nonetheless, it can be minimized by investing in corporate wellness plan exactly where workers are advised to the workout routines that would be advantageous for them and the types of diet regime charts that they need to have to stick to. You can turn into a frequent specialist guest on podcasts, radio shows, Television speak shows, news programs or in industry publications. Across all places, Wellness coaching is displaying positive aspects to patients and customers.

A lot like the inventive minds that you will hear in our audio segments, this is probably the most creative component of the procedure that you will go by means of as aspect of becoming a corporate wellness coach. Providers that have adopted, and implemented an effective wellness culture are seeing a happier, a lot more productive workplace. Company retreats are a ton of exciting and a excellent way to brainstorm new concepts to drive the business forward. Statistics show that through 2007, world-wide-web sales for wellness merchandise quantity to $138 billion dollars, and is projected to surpass $300 billion in 5 years’ time. In addition, you will be provided certain business enterprise models for corporate wellness coaching.

Well being Coach Certifications, listed as an on line resource below, provides details on jobs, salaries, schools and certification applications. Whilst the info that exists with regards to wellness applications is overwhelming and tricky to sift via the statistics speak for themselves. There are a multitude of overall health and wellness suggestions and resources available on the internet as nicely.

Prosperous applications incorporate Bank of America, Pacific Bell, Coca Cola, Prudential, DuPont, and Johnson & Johnson. Additionally, some programs in the research showed returns on investment of $five.00 or additional for just about every dollar spent. Operating at Motley Fool is more enjoyable than you may anticipate, and a lot of that has to do with its wellness system. With productive personnel, in addition to the income saved from overall health care fees, there is the possibility that these employees will see a pay raise or additional unforeseen added benefits. For every employee beyond 200, the bill would present a tax credit that would cover up to $one hundred towards the price of the wellness system. Preventive and educational services are supplied, which contain loved ones wellness, nutrition education, CPR education, and sport-specific workshops, amongst other programs.

Numerous corporate wellness programs might be extra complex and involve a customized strategy for every employees member, but some firms may perhaps not be in a position to cover the fees of such initiatives. Considering the fact that Corporate Wellness programs are delivered at various intensities of interaction or to unique populations, you’ll want to pick the ideal options for your population in order to be effective and to maximize …