UTM Tracking Explained: Beginner to Advanced
In the ever-evolving world of digital marketing, data is king. You can’t improve what you can’t measure—and this is especially true for traffic and conversion sources. Whether you’re running paid ads, posting on social media, or launching an email campaign, UTM tracking is essential to understanding what’s working. If you’re currently enrolled in one of the Digital Marketing Courses in Pune, mastering UTM parameters will equip you with the analytics skills that modern marketers can’t afford to overlook.
This comprehensive guide covers everything from the basics of UTM tracking to advanced strategies that power performance marketing and multi-channel attribution.
What is UTM Tracking?
UTM stands for “Urchin Tracking Module.” These are small pieces of code added to the end of a URL to help you track where your website traffic comes from.
Here’s an example of a URL with UTM parameters:
These snippets help tools like …
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