When it comes to healthy food brands, branding is important. It shows the potential customer what the brand is all about and makes it memorable. It also helps the customer understand where their product/service fits in. Branding communicates through color, shape, and other design elements. Healthy food brands have the ability to tell a story with their packaging.
Lifeway Foods is a company that produces cultured dairy products and probiotic products. Its primary product is drinkable kefir, which is a cultured milk beverage that is rich in beneficial bacteria. The company also produces soft cheeses and yogurt and offers a line of children’s kefir products called ProBugs. These products are sold under the Lifeway and Fresh Made brands. The company sells them through direct sales, brokers, and distributors.
While Lifeway is a smaller brand, it has a strong track record of growth. Its revenues have grown by 10-15 percent annually over the past two years. Lifeway’s business model is also attractive to investors. It is in a growing category, and the company has been making efforts to expand its reach. In the past couple of years, the company has invested in new products, including a plant-based oat line and adaptogenic functional mushroom beverages. Its management recently spent $5 million on buying GlenOaks Farms, a probiotic drinkable yogurt brand. The move was backed by Lifeway’s board of directors.
Beyond Meat is a health food brand with a meat-free burger option. It says its plant- based burgers are healthier, environmentally friendly, and cruelty-free. However, some experts are skeptical. They say the research does not support the claims of Beyond Meat.
Its products are available in a variety of stores, including national chains. Its partnership with Whole Foods has helped the brand gain credibility. Whole Foods takes its brands seriously, and that credibility has helped Beyond Meat build a loyal customer base.
Pacific Foods is a healthy food brand that focuses on organic and plant-based ingredients. Its products are not processed or flavored. Instead, they use only simple ingredients and skip unnecessary additives and preservatives. They are also certified by the Certified to the Source program, which ensures the quality and provenance of each ingredient.
Originally, the company began co-packing soy milk and tofu and later added meals, soups, and broths to its offerings. The company uses timeless recipes and non-GMO ingredients to create wholesome products.
Elizabeth Stein’s purely elizabeth granola
Elizabeth Stein, a health and wellness counselor, started the company in 2009 with a goal of making healthy food more accessible to everyone. With her background in Integrative Nutrition, she set about creating baking mixes with alternative flours and refined sugar free products. When she took her products to a race expo to promote her counseling business, people started asking for them. Soon, the company was selling triple-digit quantities in stores across the nation.
The company’s granola is made with organic, non-GMO ingredients, and is gluten- free. Its granola, pancake mix, and oatmeal are certified gluten-free, vegan, and wholesome. It also contains probiotics and MCT oil. The company is expanding its line of products, and hopes to have a presence in 15,000 stores by 2021.